Fashion: the best way to express who you are without words. It often feels like a maze trying to navigate the ever-changing trends in our modern media-based society. Whether it be in terms of tech or fashion, we are pressured to be up-to-date and feed into consumerism. Terms like “clean girl summer” or “dark academia winter” have become common phrases among the younger generation, especially on tiktok, a website which, at it’s very core, is centered around the idea of quickly moving (or scrolling) to the next big thing. Approximately 92 million tons of textile waste are generated every year globally. This clothing ends up in landfills, where it takes decades or even centuries to decompose. Many young people have gotten to a point where they are willing to spend money on not only unsustainable but low-quality items to meet the human desire to feel like a part of some community. So, even in the context of Hill, what are some ways to express yourself and be sustainable? Here’s a guide to styling sustainably. 

Firstly, try shopping second-hand. There are often stigmas around wearing used-clothing, but in recent years, sites like Depop, ThredUp, and Poshmark have been on the rise. Shopping second-hand reduces demand for new clothes and keeps items out of landfills. Buying used clothing can reduce your carbon footprint by up to 82% compared to purchasing new. By using these sites, you are able to find pieces that are timeless and, oftentimes, cheaper than they sold for originally. And if you’re not a fan of buying online, visit the local thrift stores. Sign up for Hill thrifting trips when they come up, and participate in the end-of-year clothing swaps. In addition, before tossing an item, consider if it can be repaired, repurposed, or re-sold. 

Next, ensure that you are shopping at ethical and sustainable brands. There has been lots of news lately about companies like Shein, H&M, and ZARA, among other big-name stores being caught treating their workers unfairly in addition to selling poor-quality items for marked up prices. Fast fashion may be affordable, but its low quality often means a short lifespan. While fast fashion often appeals with its low prices, these items wear out quickly and contribute to waste. Shop brands that emphasize sustainable practices, such as using organic or recycled materials, paying fair wages, and minimizing waste in production. Brands like Patagonia, Everlane, and Reformation are known for their sustainable practices. You can check brand on the website  Good On You, which ranks brands based on environmental and ethical impact, making it easier for you to make informed choices. 

Lastly, ensure you are doing your part in the maintaining of your clothing! Washing and drying can account for up to 80% of a garment’s environmental impact. Washing less frequently, in cold water, and air-drying when possible saves energy and water. In the dorms, try waiting for full loads before washing, and avoid dryers to minimize your laundry’s environmental footprint. 

We live in a culture of impulse purchases, but by shifting our mindset to value each piece in our wardrobe, we can contribute to a more sustainable future. By buying less and choosing carefully, each of us can help curb this trend and build a more thoughtful, lasting wardrobe. Your style will instantly look so much better when it is a reflection of you, not what your favorite creator wants you to wear. 

Combatting fast fashion doesn’t have to be overwhelming; small changes in our shopping habits can make a big difference. By making mindful choices and embracing sustainable options, we can all contribute to a healthier planet—and look great doing it!